Industry Forum
Industry conversations focused on the future of hospitality and tourism marketing.
Travel & Tourism Edition · Johor · CCC 3.0
ContentCreators'Convention
Industry conversations, workshops, networking opportunities and creator-brand matchmaking sessions focused on the future of hospitality and tourism marketing.
Tickets fromRM250Book now
What is CCC 2026?
Where travel stories meet real strategy.
Content Creators' Convention 2026: Travel & Tourism Edition brings together industry conversations, workshops, networking opportunities and creator-brand matchmaking sessions.
The programme focuses on AI, content marketing and the future of hospitality and tourism marketing.
Inside the convention
Industry conversations and interactive sessions.
Forum, panel discussions, workshops, focus groups, creator-brand matchmaking and networking.
Panel Discussions
Sessions on creator collaboration and how AI is changing travel discovery and tourism marketing.
Workshops
Campaign planning and managing creator collaborations for hospitality and tourism brands.
Focus Groups
Content campaigns, audience behaviour, travel inspiration and booking behaviour.
Creator-Brand Matchmaking
Structured networking between creators, hotels and resorts, tourism services, attractions, and PR and marketing teams.
Networking
Networking opportunities are included throughout the programme.
Programme topics
What’s happening throughout the day.
Explore the key discussions, workshops and activities in the official programme.
AI & Content Marketing
AI-driven content discovery, creator-led marketing, digital habits and emerging marketing trends.
Creator Collaboration
Brand and creator expectations, briefing culture, ROI, deliverables and long-term partnerships.
Travel Discovery
AI travel planning, GEO and AEO, destination discoverability and future marketing trends.
Campaign Planning
Travel storytelling, multi-platform content strategy, CTA and conversion thinking.
Who is it for?
The communities listed in the programme.
The registration and networking programme welcomes the following groups.
01Creators
02PR Professionals
03Marketers
04Tourism Stakeholders
05Hotels & Resorts
06Tourism Boards
07Attractions & Travel Brands
08Creator Communities
Programme itinerary
Your programme for the day.
Plan your day around the full line-up of sessions and activities.
Registration, Activity Booths & Networking
How AI & Content Marketing Are Redefining the Role of Brand Managers and Content Creators
Are Travel & Tourism Brands Collaborating with Creators the Right Way?
Networking & Refreshment Break
How AI Is Changing Travel Discovery & Tourism Marketing
Brand-Creator Matchmaking Lunch
Building Campaigns That Convert Attention Into Business
Why Some Content Campaigns Go Viral While Others Fail
Networking & Refreshment Break
What Makes People Suddenly Want to Book a Trip?
Managing Creator Collaborations for Hospitality & Tourism Brands
Closing Remarks, Group Photography, Gift & Certificate Collection
Programme coverage
What the programme covers.
Focused on hospitality, tourism marketing, content and creator collaboration.
AI-Driven Content Discovery
AI travel planning, AI-generated recommendations, GEO and AEO.
Creator-Led Marketing
Brand expectations, creator expectations and creator-led tourism campaigns.
Campaign Planning
Travel and tourism storytelling, multi-platform strategy, CTA and conversion thinking.
Campaign Performance
ROI, deliverables, emotional triggers, audience behaviour, trends and timing.
Travel Inspiration
FOMO, emotional storytelling, creator influence and booking behaviour.
Creator Management
Briefing frameworks, hosted stays, media previews, approvals and usage rights.
Creator-Brand Matchmaking
Collaborations, hosted stays and future campaigns.
Choose your access
Full-day or half-day access.
Register through the official Ticket2U event page.
HRD Corp (HRDC) Claimable Event
Full Day Access · Complete Experience
MYR450
Join the complete programme, from the morning conference and panels to afternoon workshops, focus groups and networking.
9:00 AM – 5:00 PM10 September 2026
Buy full-day ticketHalf Day Access · Flexible Entry
MYR250
Choose morning or afternoon access based on the sessions most relevant to you.
AM or PMHalf-day admission
Buy half-day ticket
HRD Corp claimable. Designed for professional development across hospitality, tourism, marketing and communications. Contact the organiser if your company requires supporting registration information.
Event venue
Meet us in Impiana Hotel Senai.
Impiana Hotel SenaiJalan Impian Senai Utama 2, Taman Impian Senai, 81400 Kulai, Johor, Malaysia.
10
September 2026
- Registration from 8:30 AM
- Programme from 9:00 AM – 5:00 PM
Good to know
Quick answers before you book.
Who should attend Content Creators' Convention 2026?
The programme brings together creators, PR professionals, marketers, tourism stakeholders, hotels and resorts, tourism boards, attractions, travel brands and creator communities.
When and where is the convention?
The convention takes place on 10 September 2026 at Impiana Hotel Senai in Johor. Registration starts at 8:30 AM and the programme runs from 9:00 AM to 5:00 PM.
What is included in the full-day ticket?
Full-day access includes the morning conference and panels, afternoon workshops and focus groups, creator-brand matchmaking and networking opportunities.
Can I attend for half a day?
Yes. Half-day access is available for either the morning or afternoon programme at MYR 250 per person.
Is the event HRD Corp claimable?
Yes. This is an HRD Corp (HRDC) Claimable Event.
How can I contact the organiser?
Email marcom@brandculturepr.com for event or registration enquiries.
10 September 2026 · Johor
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